Track Performance
Learn how to monitor and optimize your email campaign performance with real-time metrics
📈 Track Performance
Once your emails are sent, the "Launch" phase is over, and the "Optimization" phase begins. You don't need to guess if your strategy is working—the data is right at the top of your screen.
Real-time tracking helps you understand what's working and what needs improvement in your outreach strategy.
1. The Metrics Bar
Navigation: Open any active or completed campaign. Look at the colorful dashboard row at the very top.
If you enabled "Email Tracking" during the sending phase, this bar will update in real-time. Here is what the numbers mean:
Sent
The total number of emails successfully dispatched from the system.
Delivered Rate
The percentage of emails that actually landed in a mailbox (not blocked by the server).
A high delivered rate means your emails are reaching their intended recipients successfully.
Open Rate
The percentage of recipients who opened your email. A high open rate means your Subject Line was effective.
💡 Good Practice
Industry average open rates are typically 15-25%. If yours is higher, your subject lines are resonating well!
Click Rate
The percentage of people who clicked a link or opened an attachment (like your brochure). This indicates strong interest.
Click rate is a strong indicator of engagement. Recipients who click are showing genuine interest in your offering.
Bounce Rate
Emails that failed because the address was invalid. Keep this low by using the "Find Employee Contacts" feature carefully.
High bounce rates can damage your sender reputation. Always use verified contact information when possible.
Spam Rate
The percentage of emails marked as spam by recipients.
⚠️ Important
Keep your spam rate below 0.1% to maintain a good sender reputation. High spam rates can get your domain blacklisted.
2. The "Anti-Spam" Advantage 🛡️
You might notice that your Delivered Rates are higher with EximGPT than with standard bulk-email tools.
Why?
Traditional tools send the exact same text to 1,000 people, which triggers spam filters instantly. EximGPT is different.
How EximGPT is Different:
Because our AI generates a unique, hyper-personalized email for every single recipient (referencing their specific industry or location), email servers treat your messages as genuine, human correspondence. This significantly lowers the risk of landing in the Spam folder.
💡 The Personalization Advantage
Each email is crafted specifically for the recipient, making it appear as a one-on-one communication rather than a mass blast. This is the key to higher deliverability rates.