K-Beauty has reached an impressive milestone with exports exceeding $10.2 billion in 2024, marking a 20.6% increase compared to the previous year. This achievement comes 12 years after surpassing the $1 billion mark for the first time in 2012, demonstrating consistent global growth despite previous periods of stagnation.
Key figures:
⚡ Skincare products lead the market with $7.67 billion in exports
⚡ Makeup products reached $1.35 billion
⚡ Cleansing products saw the highest growth, reaching $470 million with a 30.7% increase
China remains the largest importing market with $2.5 billion, though its share has significantly declined compared to previous years. In contrast, exports to the US surged by 57%, reaching $1.9 billion, while exports to Japan grew by 29.2%, surpassing the $1 billion mark for the first time. These figures highlight the growing appeal of K-Beauty in Western markets and Japan, where consumers are drawn to innovative formulas and trendy packaging.
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